Wigan Warriors partner with Tote
Super League side Wigan Warriors have signed a new principal partnership with pool betting operator Tote.
The three-year deal will see the Tote logo feature on the front of the club’s home and away playing shirts for the 2026, 2027, and 2028 seasons.
The agreement also includes stadium branding and advertising rights. The partnership aims to generate opportunities to engage with the community and connect with sports fans. The UK Tote Group, which has owned the betting operator since 1928, is headquartered in Wigan.
Kris Radlinski MBE, CEO of Wigan Warriors, said, “This is a very special partnership for us. The Tote has decades of history in Wigan and bringing together our two names feels like the perfect fit. Alongside the Tote we look forward to celebrating our town and our community. We’re excited to work closely with everyone at the Tote to create memorable moments for our fans and to show the power of Wigan when we stand together.”
Alex Frost, Chief Executive of Tote, said, “Everyone at the Tote is so proud to be standing alongside Wigan Warriors as their new Principal Partner. We are bringing together two iconic Wigan institutions to celebrate our town, our people and our shared sporting spirit.
“Many of our 200 Tote colleagues are lifelong supporters of Wigan Warriors so this partnership means so much to them. We can’t wait to be part of the journey with the club and its fans over the next three years.”
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