Shouldn’t you be at LIONS Sport?
The noise around sport has never been louder. Even the Pope’s wearing Nikes.
This month, LIONS Sport launches at Cannes Lions, connecting senior movers from across the sports ecosystem. Sophie Godfrey, Global Growth Director, LIONS shares the lowdown, what’s not to miss and why you should be in the room.
Sophie Godfrey is the Global Growth Director for LIONS, powering ambitious growth plans across partnerships, strategy and new product development.
Lions Sport is a two-day, invite-only event, part of the Cannes Lions International Festival of Creativity. Think global festival meets creativity and business. This isn’t your typical conference.
And the entire programme is built by the industry. I spent over 150 hours interviewing athletes, sports marketers, brands, broadcasters and clubs.
We’re taking attendees behind the scenes of best-in-class sports marketing, so we’ve designed the room to look like you’re inside a commentary studio, enabling strategic conversations and debate at every level.
Just recently the Pope was pictured wearing Nikes and the world went wild! We’re seeing more brands, athletes and clubs connecting with fans differently, and it’s a World Cup year. Sport has broken out of its lane to win in culture – it’s high currency for brands.
LIONS Sport was launched to help brands navigate that landscape.
The guest list is exciting and it’s growing: Formula 1, Liverpool FC, UEFA, the NFL, the Australian Open, Chicago Bulls, LIV Golf, SailGP, and the Kings League are all showing up, alongside brands such as P&G, Olaplex, LVMH, Mars, LEGO, Coca-Cola, PepsiCo, Unilever, Nestlé, Heineken, New Balance, Duracell, Roblox, and AB InBev.
LIONS Sport is creating the space where senior sports decision-makers connect in real time.
The programming is really intentional. It’s light on content – with six incredible sessions daily – and heavy on networking, from working lunches and huddles to roundtables. Daily sessions focus on what great creative campaigns look like and how to boost creativity, arming attendees with the tools to build better.
LIONS Sport pass holders can access sports content across the Cannes Lions stages, so you join the global creative marketing community across the entire Festival for two days.
We’re also delighted to have SPORT BEACH as our Headline Partner, with aLIONS Sport pass providing pre-approved registration to SPORT BEACH (subject to capacity). So if you’re a sports marketer, make sure you’re at the Carlton Hotel for LIONS Sport.
