LTA secures global partners for UK grass events
The LTA has secured new global and domestic partnerships for the 2026 UK grass court season, including multi-year agreements with PIF and EQT for the HSBC Championships at Queen’s Club.
The Lawn Tennis Association has formalised multi-year partnerships with PIF and EQT as official partners of the HSBC Championships at Queen’s Club in London from 2026.
The agreements form part of both organisations’ wider involvement with the ATP Tour, with PIF serving as a global partner across both the ATP and WTA Tours and as naming partner of the official rankings, and EQT becoming the ATP Tour’s first official private markets partner.
The partnerships support continued investment into the HSBC Championships and contribute to broader initiatives aimed at increasing tennis participation across Britain. The arrangements reflect the ongoing development of the UK grass court season within the international tennis calendar.
Alongside these agreements, the LTA has introduced a new group of food, beverage and wellness partners for the 2026 grass court season across its UK tournaments, including the HSBC Championships, Lexus Eastbourne Open and Lexus Nottingham Open. Singha Beer, brewed in the UK under licence by Shepherd Neame, has entered a three-year deal as official beer partner to the LTA and supplier across the events.
Pimm’s will continue its association with British summer tennis at Queen’s Club, while Walker’s Shortbread will feature as a supporter of the HSBC Championships, offering branded products including a limited edition tennis range.
Cygnet Gin will provide a seasonal cocktail offering developed for the grass court series, and Vital Proteins has agreed a three-year partnership as the LTA’s official collagen partner, with product sampling planned at selected tournaments.
These additions expand the commercial and fan engagement programme across the UK grass court season, which remains a key part of the domestic sporting calendar and continues to attract international players in the lead-up to Wimbledon.
Chris Pollard, Managing Director, Commercial and Operations at the LTA, said, “We’re delighted to welcome all our new partners as the 2026 grass court tennis season gets underway. These partners help us deliver premium events, invest in activities to widen participation and ensure that spectators can get the best possible experience wherever they are watching their tennis this summer. The new partnerships show the continued strength of the LTA’s events and tennis as a thriving sport.”
