Shorts: HBA Media, Antoine Semenyo, Quadrant
HBA Media has extended its media rights and representation agreement with France Galop through 2029. The arrangement maintains HBA Media’s role in managing global broadcast.
The arrangement maintains HBA Media’s role in managing global broadcast distribution for France Galop’s racing portfolio, including its archive content for commercial and promotional use. The schedule includes key racedays such as the Qatar Prix de l’Arc de Triomphe and Prix de Diane Longines, alongside 26 Group 1 and Group 2 meetings.
The updated agreement introduces a dedicated 60-minute international programme format for selected racedays, including the Prix de Diane Longines and the Qatar Prix de l’Arc de Triomphe, aimed at supporting broadcast coverage across international markets.
Frank Sale, chief executive of HBA Media, said: “HBA Media is delighted to extend this formidable partnership with France Galop. We are honoured to manage their illustrious portfolio of globally celebrated events.”
Laurent Dupont, chief sales and marketing officer at France Galop, said:
“Over the past four years, HBA Media has played a decisive role in expanding the international reach of French racing, notably by quadrupling the number of global broadcasters.”
The Prix de Diane Longines will continue to be distributed across Europe, North America, the Middle East and Asia, with broadcasters including FOX Sports in the United States, M6 and Equidia in France, and Viaplay in parts of Europe.
Ghana international footballer Antoine Semenyo has partnered with tea brand Ahmad Tea.
Semenyo has been appointed as a global brand ambassador ahead of the 2026 FIFA World Cup. The Manchester City forward will feature in the brand’s new campaign across television, digital, and social media.
Antoine Semenyo, Ghana international footballer, said, “I grew up in London, so of course I love my tea. Having a brew and a chat – you know? One of their important messages is that preparation is everything. They are talking about making their tea and in that is a message that I live by in my career: You have to be ready. That is not just on the day of a game in terms of eating the right foods, having your kit ready but also in how you prepare in the week. Training properly, recovering, eating right, studying your opponents, reflecting – giving time for things to breathe, brewing the plan of action. I think that is where we really align. Ahmad tea is about bringing a quality product to customers by ensuring everything is of the highest standard, consistently, and that is what I believe in.”
Motorsport platform Quadrant has agreed a partnership with online competitions platform That Prize Guy.
Under the agreement, the two organisations will collaborate on a series of fan campaigns featuring original YouTube content, social media storytelling, and joint campaign rollouts. These will be supported by premium access opportunities, including race hospitality and live activations, aimed at making motorsport experiences more accessible to a wider audience. To launch the partnership, the organisations have introduced a headline competition offering a VIP experience for the British Grand Prix, which fans can enter through the That Prize Guy platform.
Quadrant, founded by Formula 1 driver Lando Norris, is a motorsport lifestyle brand backed by Veloce Media Group. Veloce Media Group was nominated for ‘Digital Platform of the Year’ at the 2025 Sport Industry Awards. Since its launch three years ago, That Prize Guy has awarded more than £200m in prizes.
Jamie MacLaurin, CEO of Quadrant, said, “Quadrant exists to connect fans with motorsport in ways that feel authentic, entertaining and culturally relevant. This partnership is about taking that even further – creating truly memorable moments for fans, in the world’s most exciting and fastest-growing sporting ecosystem.“
Paul Harkin, Founder and Owner of That Prize Guy, said, “This partnership with Quadrant represents a hugely exciting step for us. Formula 1 continues to grow at an incredible rate globally, and Quadrant has built one of the most engaged and culturally relevant communities in the space. Together, we’re looking forward to creating campaigns and experiences that genuinely excite fans – combining premium motorsport access with the kind of entertainment and storytelling that resonates with modern audiences.”
Manchester City has revealed key information about its new immersive museum experience designed to immerse visitors in the history and culture of the Club
The museum experience will open later in 2026 at Medlock Square within Manchester’s Etihad Campus and will form part of a wider mixed-use development including leisure, hospitality, office space, food and drink outlets, and a new flagship retail store.
Developed by Manchester City Football Club, the 1,700 square metre experience will span ten spaces featuring reconstructed historical environments, including Moss Side and the former Maine Road Stadium area, alongside interactive exhibits and displays of the Club’s major trophies.
An interactive football challenge zone, the City x PUMA Arena, will include activity-based installations such as a shooting game inspired by Sergio Agüero’s stoppage-time goal against Queens Park Rangers in 2012, which secured the 2011–12 Premier League title.
The project has been designed by Ralph Appelbaum Associates, an international museum design practice whose work includes the London Transport Museum and the American Museum of Natural History.
Danny Wilson, managing director of Manchester City operations, said: “Building a completely new museum has allowed us to create an immersive experience that celebrates the people and moments which have shaped Manchester City.”
The venue will operate year-round once open and will sit alongside the existing stadium tour at the Etihad Campus. Further information, including booking details, will be released ahead of opening during the phased completion of Medlock Square.
National Track Championships have returned to Manchester’s National Cycling Centre for 2027
More than 30 national championship races will take place across four days of competition, including para-cycling events, with riders from across the UK competing for national titles and championship jerseys between 4 and 7 March 2027.
Organised by British Cycling in partnership with Manchester City Council, the championships will be held at the National Cycling Centre, home of the Great Britain Cycling Team.
Jonathan Day, managing director of events at British Cycling, said: “With four days of racing, national titles on the line and the country’s best riders competing, the championships will once again bring together riders and fans from across the UK.”
Tickets will be available in a members’ pre-sale from 11 to 14 June 2026, ahead of general sale opening on 15 June. Prices start at £11, with family packages available across all competition sessions.
Manchester has been a centre of British track cycling since the National Cycling Centre opened in 1994. The venue has hosted major domestic and international competitions and remains a key base for the UK’s elite track cycling programme.
Three-time Major champion Anna Nordqvist has signed a multi-year partnership with Your Golf Travel.
The agreement will see Nordqvist join the golf travel business as a global brand ambassador. In her new role, she will share insights on her favourite golf courses worldwide to inspire more golfers, particularly women, to travel.
The 2026 European Solheim Cup captain will also assist in generating engagement for customers ahead of the tournament, which is scheduled to take place at Bernardus Golf in the Netherlands.
Anna Nordqvist, 2026 European Solheim Cup Captain, said, “Golf has taken me to some incredible places and introduced me to some amazing people along the way. Of course, I always play to win, but some of my best memories, whether on Tour or as part of the Solheim Cup, come from the people I’ve shared it with. That’s why partnering with Your Golf Travel feels so natural. They make it easy to discover incredible courses and create memories that go far beyond the scorecard.”
Organisers of the European Athletics Championships have named the North Stand extension after local sprinter Matthew Hudson-Smith.
The temporary naming of the Matthew Hudson-Smith Stand has been revealed ahead of the event, with the title set to remain in place until the conclusion of the championships. The double Olympic medallist, who has trained at the venue with the based-there Birchfield Harriers, was surprised with the announcement during a visit to the venue. Hudson-Smith has previously expressed a desire for a section of his home track to bear his name.
Athletic Ventures, a joint venture between UK Athletics (UKA), The Great Run Company and London Marathon Events, has organised the event in partnership with the city council. The organization was also nominated for ‘Business Moment of the Year’ at the Sport Industry Awards following its launch.
Cherry Alexander, Championship Director, said, “Matthew is a true homegrown star, and we were delighted to welcome him home by unveiling the Matthew Hudson-Smith Stand for Birmingham 2026 with his family and peers in attendance. Matthew’s international achievements are inspiring a future generation to dig deep, and this stand is a celebration of that.”
Matthew Hudson-Smith, Athlete, Team GB & NI, said, “It caught me off-guard walking in to see the stand is going to be named after me, and it was a special moment to share it with my family. It’s just an indication of all the hard work I’ve put in and to get a stand named after me is the icing on the cake of a great career and now I want to add more to it at Europeans.”
