LIVE·TEAM completes acquisition of Sport Signage

Branding and live event group LIVE·TEAM has acquired motorsport branding and signage business Sport Signage.

The acquisition, which was announced by Alastair Bewick, Group Managing Director of LIVE·TEAM, will see the German-headquartered business continue to operate under its own brand and be led by Chief Executive Officer Bernd Wagner. Sport Signage has been active in motorsport, particularly Formula 1, for over three decades, providing trackside branding as well as static and digital event signage at every F1 race since 2014.

The agreement will allow both organisations to access local production facilities globally, helping to reduce freight costs and transport miles. Sport Signage will maintain its offices in Germany, the UK, Bahrain, Singapore, and Mexico, whilst gaining direct access to LIVE·TEAM’s facilities in the US, Australia, Saudi Arabia, and Dubai.

This transaction represents further expansion for LIVE·TEAM, which recently purchased Phoenix-based branding business bluemedia. Additionally, European football agencies People in Sport and GG11 have been acquired by parent company THE·TEAM.

Alastair Bewick, Group Managing Director of LIVE·TEAM, said, “We’ve been working increasingly closely with Sport Signage over the last couple of years and we’re delighted to be cementing that relationship with this investment in the business. Our combined expertise, international infrastructure and capabilities will create an expanded and unique service platform. Both our businesses have an exceptional track record in motorsport, and we look forward to collaborating with Bernd and his team to deliver even greater value for our clients.”

Bernd Wagner, CEO of Sport Signage, said, “Partnering with LIVE·TEAM is the natural next step for our business, enabling us to evolve in line with the changing needs of our clients. We will continue to service them as we always have but with the backing of LIVE·TEAM, we can now act like a truly international company and take advantage of a much greater resource base and footprint. It’s an exciting time for the business.”