Scottish FA signs five-year partnership with Pepsi MAX

The Scottish FA has agreed a five-year partnership with soft drinks brand Pepsi MAX.

Under the terms of the agreement, Pepsi MAX has become the official soft drinks partner of the Scotland men’s and women’s national teams through to 30th July 2030. The agreement has also secured pourage rights for Pepsi MAX at Barclays Hampden, ensuring a brand presence across both football matches and major music and entertainment events at the national stadium.

The Scotland national teams have welcomed the five-year agreement ahead of a busy summer of sport. The partnership has launched with a campaign film shot at the national stadium, featuring Scotland Head Coach Steve Clarke, players Andy Robertson and Kathleen McGovern, alongside comedian Ray Bradshaw.

The Scottish FA was nominated for ‘Governing Body of the Year’ at the 2025 Sport Industry Awards.

Watch the video announcement here.

Natalia Filippociants, SVP and General Manager, Europe Beverages, PepsiCo, said, “We’re incredibly excited to unveil Pepsi’s five-year partnership with the Scotland national teams ahead of an unmissable summer of sport – a collaboration that continues to strengthen our presence across both local and international football. We are committed to being at the heart of the Tartan Army’s journey through to 2030, making Pepsi MAX an unmissable part of Scottish football culture at Barclays Hampden and beyond.”

Brendan Napier, Commercial Director, Scottish Football Marketing, said, “It goes without saying that, in Scotland, football is a way of life. In Pepsi MAX, we have a world-renowned partner who recognises that and speaks our language. We have a lot to look forward to with our national teams – from now through until 2030, and beyond. This partnership is built for impact. Bringing supporters closer to the Scotland national teams through bold, innovative content and experiences.”