Pitchero partners with Ticketmaster Universe on integrated ticketing solution

Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue.

Available from today, and launching ahead of the 2026/27 winter season, the new feature allows Pitchero clubs to create, manage and sell tickets using Ticketmaster Universe technology. The integration is designed to make ticketing simpler for clubs of all sizes, while helping them maximise attendance and generate more income from matches, tournaments and club events.

Pitchero is trusted by thousands of sports clubs as a leading digital platform, providing club websites, mobile apps, payments, communications and management tools that help volunteers and administrators run their organisations more efficiently. The addition of integrated ticketing expands that offering further, giving clubs a professional solution to manage matchday and event sales in one place.

Through the partnership, clubs can set up events in minutes, sell tickets online 24/7, accept secure payments, and provide supporters with digital tickets that can be stored on a mobile phone and scanned at the gate. This not only creates a more convenient experience for fans, but also helps clubs speed up entry, reduce queues and improve matchday operations.

The new solution is especially valuable for clubs looking to cut down on manual admin. Instead of relying on cash sales, paper tickets or multiple systems, clubs can manage ticket sales, reporting and supporter access through a streamlined digital process built into their existing website. That means less time spent on administration for volunteers and staff, and more opportunity to focus on growing attendance, improving supporter experience and increasing revenue.

By combining Pitchero’s deep understanding of grassroots sport with Ticketmaster Universe’s proven ticketing technology, clubs can benefit from a platform that is both easy to use and built to scale. Ticketmaster Universe, part of the global Ticketmaster business, brings a trusted and widely recognised ticketing infrastructure that supports secure transactions, digital delivery and efficient event access.

Pitchero CEO, Mark Fletcher, said, “This partnership is all about helping clubs run more efficiently and unlock new revenue opportunities. By integrating Ticketmaster Universe directly into Pitchero club software, we’re giving clubs a simple and professional way to sell tickets online, reduce admin and improve the experience for supporters. With mobile ticketing and gate scanning included, clubs can modernise their matchday operations ahead of the new season.”

Chris Gratton, Managing Director, Ticketmaster Sport added, “Through our partnership with Pitchero, we’re making ticketing simple and accessible for clubs across the country. Powered by our Universe solution, this collaboration empowers clubs to operate more efficiently while maximising attendance and driving revenue.”

The new feature supports a wide range of use cases beyond matchdays, including pre-season fixtures, cup ties, club dinners, fundraising events and other ticketed experiences. With always-on ticket sales available through their website, clubs are better positioned to drive advance purchases, improve planning and create a more professional commercial operation.

As clubs prepare for the 2026/27 season, the partnership marks another step in Pitchero’s commitment to delivering practical digital tools that help sports clubs thrive, both on and off the field

For more information, visit www.pitchero.com.