Stella Artois taps Beckham for World Cup campaign

Stella Artois has launched a FIFA World Cup 2026 campaign with David Beckham that puts bars at the centre of the tournament experience.

The campaign is led by a new TV ad, “Celebration”, which stars Beckham, who is Stella Artois’ global brand ambassador. The campaign was developed by GUT and the TV spot was produced by Landia.

Running throughout the tournament, the Anheuser-Busch brand’s activity aims to turn participating bars into match-day destinations. The campaign brings its “Taste Worth More” platform to life through viewing events, limited-edition packs, branded merchandise, and a #AllRoundsOnBeckham sweepstake for fans.