Anthony Joshua signs exclusive commercial partnership with CAA Sports
Two-time heavyweight world champion and London 2012 Olympic gold medalist Anthony Joshua has signed an exclusive commercial partnership with sports agency CAA Sports.
The agreement, delivered in partnership with the British boxer’s management company, 258 Group, aims to expand Joshua’s commercial portfolio into new international markets.
As part of the agreement, Freddie Cunningham has joined the CAA Sports Talent Group as London-based Head of Client Strategy. Cunningham will oversee Joshua’s commercial activities, spanning endorsements, publishing, and speaking engagements, whilst working closely with 258 Group and the athlete’s family office. He will also support athlete business development across the agency’s international roster, reporting directly to Roman Di Somma, Head of International Talent at CAA Sports.
Joshua, who holds a professional record of 29-4 and is next scheduled to fight on 25th July 2026, has established a highly successful commercial and investment portfolio. Outside the ring, he has made investments across technology, real estate, content production, health, and performance. His extensive brand partnerships include Under Armour, British Airways, Hugo Boss, Lucozade, Beats by Dre, DAZN, EA Sports, and Audemars Piguet.
While CAA Sports will lead on global commercial strategy, 258 Group will continue to oversee Joshua’s broader business interests, family office, and in-ring matters. Communication management will remain with long-term PR partner Soapbox, with legal affairs handled by Level and promotional matters managed by Matchroom Boxing.
By partnering with the agency, Joshua joins a CAA Sports global roster that includes notable figures such as José Mourinho, Son Heung-min, Cole Palmer, Kobbie Mainoo, and Robert Lewandowski.
