Guinness Extends Rugby Ties With 6 Nations Deal

Diageo brand Guinness has strengthened its relationship with rugby by announcing a deal to become the official beer partner of the RBS 6 Nations.

Guinness becomes the first beer partner in the 100-year history of the annual international rugby tournament.

The brand’s RBS 6 Nations rugby campaign will be fronted by England flanker Lewis Moody, Welsh full-back Lee Byrne and Scottish player Sean Lamont.

All three players will give fans the inside track on their team via exclusive video diaries and featuring in point-of-sale branding in pubs and stores around the UK.

Fans can log onto www.facebook.com/guinnessgb to watch how international teams prepare for their big matches, debate who the best players of the week are and win rugby related prizes.

Guinness also has sponsorship deals in place with the RFU, WRU and SRU.