F1 partners with Fever for new ticketing platform

Formula 1 has partnered with Fever to introduce a new global ticketing platform from 2027 under a five-year agreement.

The partnership will see Fever become an official supplier, responsible for delivering a new ticketing system on F1.com covering general admission, local hospitality and Paddock Club tickets.  The platform is intended to improve ticket discovery, purchasing processes and customer service for race attendees. 

The agreement will come into effect from the 2027 season and forms part of a wider effort by Formula 1 to enhance the fan experience as demand for live race attendance continues to grow.  The system will be integrated into the championship’s official digital channels, creating a single platform for accessing tickets and hospitality packages across its global calendar. 

Fever operates as a live entertainment technology platform and will support the distribution of official tickets worldwide. The agreement builds on its involvement in large-scale live events, including sports and entertainment properties. 

Formula 1’s expansion in audience numbers and event attendance has increased the importance of ticketing systems in managing access to race weekends and associated hospitality experiences. The agreement reflects an ongoing focus on improving how fans access live sport, from initial search to purchase and event entry.

Emily Prazer, Chief Commercial Officer of Formula 1, said, “To maximise the overall experience of fans attending races, we want the consumer journey to be as seamless and enjoyable as possible. Having a strategic partnership that makes that process easier, like searching for and booking tickets, is critical so every aspect of the sport and their time at track lives up to our high expectations. We’re therefore delighted to have Fever join our ecosystem as an Official Supplier that will continue to raise the bar year after year.” 

Mariano Otero, SVP Business Development at Fever, added, “We are proud to become an Official Supplier of Formula 1, one of the world’s most iconic and storied sports and entertainment properties. This agreement is a testament to Fever’s leading role as a global technology partner for the most renowned and demanding sports properties in the world and its ability to deliver innovative technology solutions on a global scale. We have been admirers of Formula 1’s inspiring work building up a global fan base, and look forward to helping reach the next generation of fans.”