McLaren Racing signs multi-team Liquid I.V. deal
The deal sees Liquid I.V. become an official partner of the McLaren Mastercard Formula 1 Team, the McLaren F1 Academy, and the Arrow McLaren IndyCar Team.
As part of the agreement, Liquid I.V. branding will feature on the F1 team’s pit crew helmets and on the overalls of McLaren F1 Academy driver, Ella Lloyd.
The brand’s hydration products will be used by the team to support their functional hydration needs, and will also be available in the McLaren Mastercard F1 Team Hub and Priceless Lounge.
The two organisations will also explore opportunities for collaboration between their respective science and product teams.
Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing, said, “We’re proud to welcome Liquid I.V. to the McLaren Racing family. As we kick start our 1,000th Grand Prix campaign in Miami, it’s the perfect moment to bring a brand that is already familiar among fans into our race week environment. Together, we’ll connect with audiences across North America through meaningful, lifestyle driven moments that celebrate the energy and excitement of our sport.”
Mclaren Racing are shortlisted for the Fan Engagement Award in association with Personar for The 25th Sport Industry Awards, taking place next Thursday 30th April.
